Open Cinema

This Way Up 2017

There isn't another gathering like This Way Up for UK cinema exhibitors. A long way from CineEurope, the UKCA conference, Cinema For All or the Distributor Slate Day, TWU met its fourth year in Hull, during the city-encompassing UK City of Culture celebrations. 

The sector is full of good people working hard to bring great cinema to audiences of every shape, size and geography. Hosted by the incomparably genial James Mullighan (Shooting People, EIFF, Cork FF), the conference saw terrific presentations from Jenny Sealey MBE of disability champions Graeae Theatre Company on equality, Together Films' Sarah Mosses on the uses of social media technology, and a laudably frank and forthright Simran Hans of the Guardian on ethics in cinema. 

Release windows and e-Cinema remained firmly among topics that shall not be broached. And the UK's broadband infrastructure was roundly derided as a disgrace to an advanced economy and a major impediment to the democratisation of cinema. We also got the chance to meet the team at Cinegi, with whom we're now firm friends.

You can watch films of each of the two conference days here, and above is a picture of second-to-none exhibition ninjaMosses at work.

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